For local service & ecommerce businesses

Your website is
leaking profit.
I'll find exactly where.

I audit your website and identify the specific profit leaks costing you leads and sales every week — then show you exactly what to fix.

Apply for an audit See how it works ↓
60%+ of service business traffic comes from mobile
53% of visitors leave if a page loads in 3+ seconds
3× more leads from sites with reviews on the homepage
40% of form leads lost to unnecessary extra fields
What is a profit leak audit

The specific things costing you leads right now

Most service business websites have the same problems. Visitors land, look around, and leave — without calling, without filling out a form, without buying.

A profit leak audit identifies the exact friction points on your site that are causing that drop-off, and delivers a prioritized fix list with clear reasoning for each one.

You decide what to do with it: fix them yourself, hire someone else, or hire me.

1
No phone number on mobile after scroll Visitors who scroll past your header have no way to call — they leave.
2
No reviews or ratings on the homepage Social proof is the #1 conversion driver. Hiding it costs you.
3
Contact form with too many fields Each extra field costs you a percentage of completions.
4
No real photos of your work Stock photos and generic images destroy trust. Real work converts.
5
Competing CTAs with no clear priority When everything is equally important, nothing gets clicked.
How it works

Simple process, clear deliverable

01

Apply

Submit your site and email. I'll review it and reach out if it looks like a good fit for an audit.

02

Full site audit

I inspect your website against proven lead generation best practices — desktop, mobile, forms, trust signals, CTAs, and speed.

03

Profit leak report

You get a clear report: what's leaking, why it's costing you, and exactly what to fix — prioritized by impact.

04

You decide

Fix them yourself, hire someone else, or hire me to implement the fixes. No pressure, no lock-in.

Who this is for

Built for two types of businesses

Local service businesses

  • HVAC, plumbing, electrical, roofing
  • Contractors and remodelers
  • Landscaping and outdoor services
  • Windows, doors, and exterior work
  • Any business where the website's job is to generate calls and form leads

Ecommerce businesses

  • Direct-to-consumer product brands
  • Specialty retailers with a Shopify or custom store
  • Businesses with an email list to grow
  • Any store where cart abandonment and conversion rate are the main levers

Daniel Golden is a design engineer at Stripe — the payment infrastructure used by Amazon, Google, and millions of businesses worldwide. Profit leak audits are his side practice, focused on local and independent businesses.

LinkedIn →
Get started

Apply for a profit leak audit

Submit your site and email. I'll take a look and reach out if it's a good fit.

No pitch. No obligation. You walk away with a clear picture of what to fix.